It is essential to prepare an editorial calendar for your micro-influencer campaigns. To achieve your marketing objectives in terms of visibility and brand awareness, which are key drivers of conversion, it is crucial to ensure a continuous presence in consumers’ minds throughout the year (a common thread), while strengthening this presence during key moments.
These key moments include:
- Seasonal calendar highlights
- Brand-specific events (product launches, store openings…)
- Key industry moments, such as World Beauty Day on September 9
With Skeepers, you can save time by anticipating as much as possible directly on the platform: plan your campaigns, centralize your content, and keep a global overview for a consistent and efficient strategy.
Our tips for launching campaigns effectively throughout the year:
1. Identify
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Identify when you need to:
- Collect content
- Prepare your campaign (creators have 21 days to post Instagram and TikTok content from the product shipment date)
- Choose the key moments to launch your campaigns (Christmas, Black Friday, product launches…)
- Organize and distribute your assets in advance. Best practices to optimize your use of assets.
- Think about the type of content you want to collect for each campaign
Use our template to plan all your campaigns throughout the year. Download the template.
2. Anticipate
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Once your seasonal calendar is defined, plan each step of your campaign in advance to avoid last-minute rushes! Discover the campaign timeline.
Product shipping can take time, so it is important to include delivery in your calendar. -
Think about the products you want to highlight. We recommend a minimum value of €30.
To reach this amount, you can create product bundles.
For example: you are a label and want to promote a record. However, the CD price is below €30. You can then create a bundle with an additional accessory such as a T-shirt or a cap. Your final offer should tell a story so creators can more easily communicate it to their community. - Try to publish your campaign on our platform at least one month before the planned content date.
3. Optimize
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Prepare and schedule your campaigns on our platform. Learn how to launch your first campaign.
Use our feature: "Schedule a campaign" at the Scheduling step when creating a campaign.
- Ask creators for multiple pieces of content (e.g. 1 post + 1 Instagram Reel)
- Share content examples / moodboards with creators to ensure high-quality UGC that aligns with your brand. Use the moodboard feature.