Best practices to optimize your use of assets

When signing your contract, a number of assets were defined with the Skeepers teams. 

As a reminder, an asset is a piece of content generated by a creator in exchange for a product/service. An asset can be:

• A post, a reel, or a story on Instagram

• A TikTok post

• A YouTube video

• A Gifted Review (consumer review) on your product pages

Discover below the 6 best practices to optimize your use of assets:

Plan an editorial calendar

There is high platform saturation during key times of the year like Christmas, Valentine’s Day, summer, or back-to-school periods. Stand out by choosing key moments specific to your brand.
For example, if your brand focuses on ecology, organize a campaign for Earth Day to attract creators who share your values.

Create a yearly or quarterly calendar and allocate your assets to each of your campaigns to anticipate their launch.

Allocate your asset quantities based on your objectives

Influencer Marketing campaigns have three goals: engagement, visibility, and content repurposing. 

• Engagement: prioritize Instagram Stories & Reels and TikTok videos.
• Visibility: focus on video content, especially TikTok. To achieve this goal, you will use more assets to enhance your brand awareness.
• Content repurposing: Instagram remains the benchmark for high-quality content.
  To achieve this goal, you will use fewer assets, emphasizing quality over quantity.

Regularly check your asset tracker

You can find your asset tracker on the homepage of your account by clicking on the Skeepers logo. The count of your remaining assets (e.g., 9675/10000) also appears when you create a new campaign and click on Platforms & Content.

To learn more about your account’s assets, click here.

Request multiple pieces of content from creators

Focus on using a single platform as choosing two separate platforms, like TikTok and Instagram, could limit the audience of your campaign (number of influencers eligible to participate).

We recommend requesting at least 2 pieces of content from creators. For example, an Instagram Post and Story.

Prioritize high-value gifting & product bundles

Plan a product gift worth around €30 minimum.

The higher the gift value, the more content you can request from creators. With a higher-value gift, creators are more invested in content creation.

If a high-value gift isn’t possible, create bundles, i.e., product sets.

For example: you are a record label looking to promote an album. However, the album’s price is below €30. You could create a product set with an additional item like a T-shirt or cap. Your final offer should tell a story to make it easier for creators to communicate with their community. 

Anticipate the end of your contract

Launch your final campaigns with enough lead time for the assets to be counted in time:

• 3 weeks = influencer campaigns
• 1 week = Gifted Reviews campaigns