To maximize the impact of your campaigns and attract the best volume of high-quality applications, it’s essential to anticipate each step and manage the timeline. Once your editorial calendar is set, plan your actions in advance to avoid last-minute rush!
Planning your campaigns is key to staying in control and being ready on time for each launch.
Discover the essential steps of an Influencer Marketing campaign, from creation to launch. These steps vary depending on your logistical process: managed by yourself or through Skeepers.
If you manage the logistics yourself, scroll down in the article.
Campaign Timeline – Logistics Managed by Skeepers
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Before the campaign is published: Create the campaign project + send products to the warehouse (by yourself).
-> Attract creators by learning how to write a successful campaign brief.
-> Save time by learning how to schedule applications opening for your campaign at a future date or specific period (sales, holidays, etc).
-> Discover the logistical process when Skeepers handles your shipments. - D-Day: Campaign launch – Once the products have arrived at the warehouse and stock has been checked, you can publish the campaign.
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Between Day 3 and Day 13: Profile validation (by yourself) and product shipment (Skeepers)
Learn how to select the best creators for your campaign.
To build your creator community, balance your campaign audience between past collaborations and new opportunities. To do this:
-> Use your tags to re-engage past collaborators.
-> Invite creators to your campaign: both previous collaborators and AI-recommended new profiles.You have a maximum of 10 days to approve a profile. Requests are automatically rejected after 10 days.
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Between Day 15 and Day 30: Content publishing.
Creators have a maximum of 21 days to publish their content from the product shipment date.
After collecting content from your creators, reuse it!
After gathering authentic, high-quality creator content, you can reuse it for 10 years across your social media, website, product pages, newsletters, etc.
- Learn how to make the most of content generated via Skeepers
-
Learn how to boost your influencers’ content using Spark Ads.
A Spark Ad is a native TikTok ad format that allows you to boost your UGC content while keeping its authenticity.
According to TikTok, Spark Ads deliver +30% higher conversion rates compared to traditional ads.
Campaign Timeline – Logistics Managed by You
-
D-Day: Campaign creation and launch
-> Attract creators by learning how to write a successful campaign brief.
-> Save time by learning how to schedule applications opening for your campaign at a future date or specific period (sales, holidays, etc). -
Between Day 3 and Day 5: Profile validation
Learn how to select the best creators for your campaign.
To build your creator community, balance your campaign audience between past collaborations and new opportunities. To do this:
-> Use your favorite lists to re-engage past collaborators.
-> Invite creators to your campaign: both previous collaborators and AI-recommended new profiles.You have a maximum of 10 days to approve a profile. Requests are automatically rejected after 10 days.
-
Day 5: Send products to creators
Learn the logistical process if you deliver yourself. -
Between Day 10 and Day 26: Content publishing
Creators have a maximum of 21 days to publish their content from the product shipment date.
After collecting content from your creators, reuse it!
After gathering authentic, high-quality creator content, you can reuse it for 10 years across your social media, website, product pages, newsletters, etc.
- Learn how to make the most of content generated via Skeepers
-
Learn how to boost your influencers’ content using Spark Ads.
A Spark Ad is a native TikTok ad format that allows you to boost your UGC content while keeping its authenticity.
According to TikTok, Spark Ads deliver +30% higher conversion rates compared to traditional ads.
Plan to Perform
Clearly planning each step of your campaign allows you to:
- Schedule actions at strategic moments to maximize impact during key periods for your brand.
- Ensure deadlines are met for profile approvals.
- Avoid delays in content publication by creators.
- Plan follow-ups or reminders (e.g., when an influencer hasn’t published content yet).
- Facilitate reporting and analysis to gather insights for future campaigns.
Your organization strengthens trust and makes future collaborations easier!