You may find that your campaign has a low number of participants. Don’t worry! We're here to help you adjust your campaign to attract more participants.
To address this, you have several options:
Adjust your targeting
We recommend not using too many selection criteria so as not to significantly limit the audience size.
On the other hand, categories are important and should, whenever possible, be broadened.
A high minimum number of followers and engagement rate can also overly restrict your audience size.
Review your brief and reward value
A low number of applications may also result from a brief that is unclear, or conversely, too detailed, which could discourage creators.
Be sure to include a compelling title and visual. Discover how to write an effective campaign brief.
The issue might also lie in a reward whose monetary value is not high enough. Enhance the reward and offer:
- A high-value product (minimum €30)
-
Or a product bundle. For example: a CD and a t-shirt.
Your final offer should tell a story so that creators can share it more easily with their audience.
We recommend modifying the brief and the reward, then unpublishing and republishing the campaign to ensure these adjustments are taken into account.
Community push
You can also reach out to our Skeepers community team, who can promote your campaign to creators.
By activating this support, we can:
- Increase your campaign’s visibility
- Attract more participants
- And thus increase the number of applications
Request it through our support team (chatbot at the bottom right) or your Skeepers account manager!
It’s essential to plan ahead for high-demand periods to ease recruitment (e.g., Christmas, Mother’s Day, Black Friday, etc.).
Learn how to select the best creators for your campaign!