In order to create the best possible collaboration with creators, you must provide them with a quality brief.
The brief outlines the context of your campaign: information about your brand, why you chose this product for the campaign, how to use the product, what kind of content you expect, etc.
All this information will allow creators to be motivated to apply and help them understand what is expected for this campaign. They will then be able to create content that aligns with your goals and brand image.
Step where to provide my brief
You can provide your complete brief when creating your campaign.
In step 2 "Campaign Information", go to the "Description" and add your brief here:
Essential information to highlight
- Information about your brand
- Campaign description
- The features that make your product unique
- Usage tips for the product
- The products sent
- Transparency rules (hashtag, account to tag, etc.)
- The Do’s & Don'ts to ensure creators follow your brief
You can add photos or videos to better showcase your product!
Example of a quality briefs
Title (maximum 70 characters):
Examples of titles:
- Transform your look with [Product Name]
- Let yourself be seduced by [Product Name]
- Discover the elegance of [Product Name]
- Enhance your skin with [Product Name]
Campaign image:
Add a photo of the product to test. Choose an attractive photo that showcases the product.
Campaign description:
Dive into the world of beauty with [Product Name], your new ally for radiant and glowing skin. Formulated with natural and innovative ingredients, [Product Name] promises to transform your beauty routine into a luxurious and effective experience.
Join us on this beauty adventure and let [Product Name] guide you toward perfect skin. Try it today and share your experience with us!
For this campaign, we will send you:
List of products
Why you'll love [Product Name]:
- Product description
- Usage tips
TikTok video or Instagram Reel:
Provide 3 or 4 points to guide the influencer in creating their content.
- Share your thoughts on [Product Name] with your community!
- Present [Product Name]
- Do an unboxing and share your impressions when you first discover [Product Name]
- Use it for several days and share your impressions afterward
- Don't forget to mention that [Product Name] is available on [Website]
#Hashtags and account to tag:
The brand's @ and the different # to add to the content. 2 max in addition to those specified on the store.
Moodboard:
Add examples of quality posts to inspire influencers. Click here to learn more about the moodboard feature.
Do & Don’t List:
DO:
- Present and crash test [Product Name]
- Use royalty-free music
- Write "products gifted by the brand" on all content
- Check for spelling mistakes
DON’T:
- Don't exceed 2 minutes of video for your content
- Don't mention or show products from competing beauty brands
- Don't make defamatory remarks, or use vulgar language
- Don't use copyrighted music
Title (maximum 70 characters):
Examples of titles:
- Transform your home with [Product Name]
- The ultimate guide to using [Product Name]
- Repair and renew with [Product Name]
Campaign image:
Add a photo of the product to test. Choose an attractive photo that showcases the product.
Campaign description:
Transform your DIY projects with [Product Name], your new ally for successful tasks. Designed with high-quality materials and innovative technology, [Product Name] promises to simplify and enhance your work, whether it's for repairs, renovations, or creations.
With [Product Name], every project becomes easier and more efficient. Try it today and see how it can transform your space!
For this campaign, we will send you:
List of products
Why you'll love [Product Name]:
- Product description
- Usage tips
TikTok video or Instagram Reel:
Provide 3 or 4 points to guide the influencer in creating their content.
- Share your thoughts on [Product Name] with your community!
- Present [Product Name]
- Do an unboxing and share your impressions when you first discover [Product Name]
- Do a demonstration and show the result
- Don't forget to mention that [Product Name] is available on [Website]
#Hashtags and account to tag:
The brand's @ and the different # to add to the content. 2 max in addition to those specified on the store.
Moodboard:
Add examples of quality posts to inspire creators. Click here to learn more about the moodboard feature.
Do & Don’t List:
DO:
- Present and test [Product Name]
- Use royalty-free music
- Write "products gifted by the brand" on all content
- Check for spelling mistakes
DON’T:
- Don't exceed 2 minutes of video for your content
- Don't mention or show products from competing brands
- Don't make defamatory remarks, or use vulgar language
Title (Maximum 70 characters)
Examples of titles:
- Reveal your style with [Product]
- Brighten up your wardrobe with [Product]
- Enhance your look with [Product]
Campaign Image:
Add a photo of the product to be tested. Choose an attractive photo that highlights the product.
Campaign Description:
Discover elegance with [Product], your new ally for a flawless and refined style. Made with high-quality materials and an innovative design, [Product] promises to transform your wardrobe into a chic and sophisticated collection.
Join us on this fashion adventure and let [Product] elevate your look. Try it today and share your experience with us!
For this campaign, we will send you:
List of products
Why you will love [Product Name]:
- Product description
- Usage tips
TikTok Video or Instagram Reel:
Provide 3 or 4 points to guide the influencer in creating their content.
- Share your impressions on [Product] with your community!
- Present [Product]
- Unbox the product and share your first impressions of [Product]
- Share the look you've created with [Product]!
- Don’t forget to mention that [Product] is available on [Website]
#️Hashtags and accounts to tag:
The @ of the brand, as well as the different hashtags to include in the content. A maximum of 2 additional hashtags besides those provided on the store.
Moodboard:
Add examples of quality posts to inspire creators. Click here for more information about the moodboard feature.
Do & Don't List:
DO:
- Present and crash-test [Product Name]
- Use royalty-free music
- Write "products gifted by the brand" on all content
- Be mindful of spelling mistakes
DON'T:
- Do not exceed 2 minutes of video for your content
- Do not mention or show competing beauty brand products
- Do not make defamatory statements or use vulgar words
- Do not use copyrighted music
Title (Maximum 70 characters):
Examples of titles:
- Savor excellence with [Product Name]
- Discover the authentic flavors of [Product Name]
- A feast for your senses with [Product Name]
Campaign Image:
Add a photo of the product to be tested. Choose an attractive photo that highlights the product.
Campaign Description:
Discover delicious and innovative recipes that will awaken your taste buds and turn every meal into an unforgettable moment. Whether you’re a budding chef or a passionate gourmet, [Product Name] has everything you need to reinvent your cooking.
Join us and share delicious moments with [Product Name]. Try our products today and make every meal a feast for your senses!
For this campaign, we will send you:
List of products
Why you will love [Product Name]:
- Product description
- Usage tips
TikTok Video or Instagram Reel:
Provide 3 or 4 points to guide the influencer in creating their content.
- Share your impressions on [Product] with your community!
- Present [Product]
- Surprise your followers with a new recipe featuring this ingredient
- Don’t forget to mention that [Product] is available on [Website]
#️Hashtags and accounts to tag:
The @ of the brand, as well as the different hashtags to include in the content. A maximum of 2 additional hashtags besides those provided on the store.
Moodboard:
Add examples of quality posts to inspire creators. Click here for more information about the moodboard feature.
Do & Don't List:
DO:
- Present and crash-test [Product Name]
- Use royalty-free music
- Write "products gifted by the brand" on all content
- Be mindful of spelling mistakes
DON'T:
- Do not exceed 2 minutes of video for your content
- Do not mention or show competing food brand products
- Do not make defamatory statements or use vulgar words
- Do not use copyrighted music
Title (maximum 70 characters):
Example titles:
- Transform your interior with [Product Name]
- Elegance and comfort with [Product Name]
- Create unique living spaces with [Product Name]
Campaign Image:
Add a photo of the product to be tested. Choose an attractive photo that highlights the product.
Campaign Description:
Discover how [Product Name] can enhance your lifestyle at home. Our products combine sleek design and cutting-edge technology to transform every room of your home into a space of well-being and functionality.
Whether it's modernizing your kitchen, creating a warm ambiance in your living room, or optimizing your workspace, [Product Name] has everything you need.
Join us and let [Product Name] inspire you to live better at home. Try our products today and share your experience with us!
For this campaign, we will send you:
List of products
Why you'll love [Product Name]:
- Product description
- Usage tips
TikTok Video or Instagram Reel:
- Share your impressions of [Product Name] with your community!
- Present [Product Name]
- Do an unboxing and share your impressions upon first discovering [Product Name]
- Use it for several days and share your impressions afterward
- Don't forget to mention that [Product Name] is available on [Website]
#️Hashtag and account to tag:
The brand’s @, as well as the different hashtags to add to the content. 2 maximum in addition to those provided on the store.
Moodboard:
Add examples of quality posts to inspire creators. Click here to learn more about the moodboard feature.
Do & Don’t List:
DO:
- Present and crash test the [Product Name]
- Use royalty-free music
- Write “products provided by the brand” on all content
- Be mindful of spelling errors
DON’T:
- Do not exceed 2 minutes of video for your content
- Do not mention or show products from competing brands
- Do not make defamatory statements, or use or write vulgar words
- Do not use copyrighted music
Title (maximum 70 characters):
Example titles:
- Reach new heights with [Product Name]
- Push your limits with [Product Name]
- Performance at its peak with [Product Name]
Campaign Image:
Add a photo of the product to be tested. Choose an attractive photo that highlights the product.
Campaign Description:
To reach your sports goals, you need equipment and products that support you at every step. [Product Name] is designed to offer optimal performance and assist you in your training.
Discover [Product Name] and elevate your performance to the next level! 💪
For this campaign, we will send you:
List of products
Why you'll love [Product Name]:
- Product description
- Usage tips
TikTok Video or Instagram Reel:
- Share your impressions of [Product Name] with your community!
- Present [Product Name]
- Do an unboxing and share your impressions upon first discovering [Product Name]
- Use the product in a live workout or video
#️Hashtag and account to tag:
The brand’s @, as well as the different hashtags to add to the content. 2 maximum in addition to those provided on the store.
Moodboard:
Add examples of quality posts to inspire creators. Click here to learn more about the moodboard feature.
Do & Don’t List:
DO:
- Present and crash test the [Product Name]
- Use royalty-free music
- Write “products provided by the brand” on all content
- Be mindful of spelling errors
DON’T:
- Do not exceed 2 minutes of video for your content
- Do not mention or show products from competing brands
- Do not make defamatory statements, or use or write vulgar words
- Do not use copyrighted music
Title (Maximum 70 characters):
Examples of titles:
- Don’t miss the event of the year with [Event Name]
- [Event Name]: a unique moment not to be missed
- Join us for [Event Name] – An unforgettable experience
Campaign Image:
Add a photo of the event or product. Choose an attractive photo that showcases the event.
Campaign Description:
Discover [Event Name], an unmissable event that will bring together enthusiasts of [event theme]. From inspiring conferences to immersive workshops, each moment will be an opportunity to connect and learn new things. Join us for an event that will make history!
Don’t miss your chance to experience an exceptional event with [Event Name]. 🎉
For this campaign, we will send you:
List of products or services from the event
Why you will love [Product Name]:
Event description
What makes this event unique
TikTok Video or Instagram Reel:
Share your experience live from the event!
Showcase the highlights of [Event Name]
#️Hashtags and accounts to tag:
The @ of the brand, as well as the different hashtags to include in the content. A maximum of 2 additional hashtags besides those provided on the store.
Moodboard:
Add examples of quality posts to inspire creators. Click here for more information about the moodboard feature.
Do & Don't List:
DO:
- Attend and participate in the event
- Use royalty-free music
- Write "products gifted by the brand" on all content
- Be mindful of spelling mistakes
DON’T:
- Do not exceed 2 minutes of video for your content
- Do not mention or show products from competing brands
- Do not make defamatory statements or use vulgar language
- Do not use copyrighted music
The "Do's & Don'ts" section must be also completed at the next stage of your campaign creation, in step 3 "Instructions":
Click here to learn how to properly fill out the "Dos & Don'ts" section.
Creator view on your brief
From the creators' side, they will be able to read your brief in the campaign information by clicking on "READ INSTRUCTIONS":