To foster optimal collaboration with creators, you need to provide them with a high-quality brief. The brief is completed during the Brief step of campaign creation.
All the information provided will help creators want to apply to your campaign and understand what is expected. They will then be able to create content that aligns with your objectives and brand image.
2 briefing options are available to you:
Create your brief manually from scratch
Let AI assist you in creating it
Brief from scratch
Two required fields
- About the product
Introduce your product, its main features, and the information creators need to know before creating their content.
- How should creators promote your product?
Explain what creators should highlight in their content: the product’s benefits, key messages to convey, or elements to show.
However, be sure to leave them room for authenticity.
Examples of briefs by industry:
Campaign name:
- 🌸 [Product]: the beauty step to adopt now
- ✨ Reveal your glow with [Product]
- 💖 Discover [Product], your everyday beauty ally
About your product
Discover [Product], your new beauty ally for enhancing your daily routine ✨. An innovative solution designed to help you reveal your natural beauty, simply and effectively.
Why you’ll love it:
- [Highlight the benefits]
- [Highlight the specific ingredients, technologies, or formulas]
- [Present the expected results and user experience]
How should creators promote your product?
We want authentic, inspiring, and natural content that highlights your personal experience with the product.
Feel free to:
- [Show the product in action and/or the result obtained]
- [Explain what you particularly appreciate after testing it]
- [Create content that reflects your personality while staying true to your style]
The content should help your community quickly understand the product’s benefits while making them want to discover it 🌟
Campaign name:
- 🔨 [Product]: the DIY step to adopt now
- ✨ Bring your projects to life with [Product]
- 🛠️ Discover [Product], your new everyday DIY ally
About your product
Discover [Product], your new ally for bringing all your DIY projects to life 🔨. A solution designed to support you in your everyday work, simply, effectively, and enjoyably.
Why you’ll love it:
- [Highlight the benefits: ease of use, precision, time savings, effectiveness…]
- [Highlight the product’s features, materials, technologies, or specific characteristics]
- [Present the results achieved and the user experience]
How should creators promote your product?
We want authentic, educational, and inspiring content that shows the product in a real-life situation.
Feel free to:
- [Show the product in action during a project]
- [Share a tip or a completed project]
- [Explain what you particularly appreciate after testing it]
- [Create content that reflects your personality while staying true to your style]
The content should help your community quickly understand the product’s usefulness and benefits, while inspiring them to start their own project 🔨
Campaign name:
- ✨ [Product]: the fashion piece to adopt now
- 💖 Reveal your style with [Product]
- 👗 Discover [Product], your new fashion essential
About your product
Discover [Product], your new essential for expressing your style every day ✨. A piece designed to fit easily into your wardrobe and add that special touch that makes all the difference.
Why you’ll love it:
- [Highlight the benefits: comfort, fit, style, versatility…]
- [Highlight the specific materials, finishes, details, or craftsmanship]
- [Present the different ways to wear or style the product]
How should creators promote your product?
We want authentic, inspiring, and on-trend content that highlights your personality and style.
Feel free to:
- [Create a look with the product]
- [Show different ways to wear or style it]
- [Share your first impression and what you particularly appreciate]
- [Create content that reflects your personality while staying true to your style]
The content should help your community easily envision themselves with the product and understand why it could become a new wardrobe staple 👗
Campaign name:
- 😋 [Product]: the delicious new product to discover now
- ✨ Treat yourself with [Product]
- 🍴 Discover [Product], your new everyday essential
About your product
Discover [Product], a delicious new product designed to bring even more enjoyment to your meals and everyday moments 😋. A simple, tasty experience that is easy to incorporate into your habits.
Why you’ll love it:
- [Highlight the benefits: taste, convenience, quality, ingredients…]
- [Highlight the specific ingredients, recipes, origin, or expertise]
- [Present the tasting experience and the different ways to consume the product]
How should creators promote your product?
We want authentic, appetizing, and spontaneous content that makes people want to discover and taste the product.
Feel free to:
- [Show the product being tasted or prepared]
- [Share your reaction and experience]
- [Create a recipe, pairing, or consumption idea]
- [Create content that reflects your personality while staying true to your style]
The content should help your community quickly discover the product, envision consuming it, and above all, make them want to taste it 🤤
Campaign name:
- 💪 [Product]: the sports ally to adopt now
- ⚡ Boost your performance with [Product]
- 🏃 Discover [Product], your new workout ally
About your product
Discover [Product], your new ally to support you in all your sports activities 💪. A solution designed to help you get the most out of your workouts, improve, and stay motivated.
Why you’ll love it:
- [Highlight the benefits: comfort, performance, convenience, recovery…]
- [Highlight the specific technologies, materials, features, or characteristics]
- [Present the expected results and the experience during use]
How should creators promote your product?
We want authentic, dynamic, and motivating content that shows the product during your actual sports practice.
Feel free to:
- [Show the product during a workout]
- [Share your sensations and feedback]
- [Explain how the product changes your sports routine]
- [Create content that reflects your personality while staying true to your style]
The content should help your community quickly understand the product’s benefits and see concretely how it can fit into their practice 🏆
Campaign name:
- 🏠 [Product]: the home touch to adopt now
- ✨ Enhance your interior with [Product]
- 🤍 Discover [Product], your new home essential
About your product
Discover [Product], your new ally for making your home even more enjoyable every day 🏠. A product designed to combine style, comfort, and practicality while naturally finding its place in your home.
Why you’ll love it:
- [Highlight the benefits: comfort, aesthetics, practicality, organization…]
- [Highlight the specific materials, finishes, features, or craftsmanship]
- [Present the result achieved and the everyday experience]
How should creators promote your product?
We want authentic, warm, and inspiring content that shows how the product naturally fits into your home.
Feel free to:
- [Show the product in your home]
- [Show how it is used every day]
- [Share what you particularly appreciate after testing it]
- [Show a before-and-after or the product in context]
- [Create content that reflects your personality while staying true to your style]
The content should help your community easily envision themselves with the product and understand how it can improve or enhance their everyday life ✨
Campaign name:
- ✨ [Product]: the little extra to adopt now
- 💖 Bring [Product] into your everyday life
- 🌿 Discover [Product], your new lifestyle ally
About your product
Discover [Product], a solution designed to naturally fit into your everyday life and make your daily moments even more enjoyable ✨. Simple, practical, and inspiring, it complements your habits while adding that little extra that makes all the difference.
Why you’ll love it:
- [Highlight the benefits: convenience, comfort, well-being, enjoyment…]
- [Highlight the features, materials, ingredients, or specific characteristics]
- [Present the user experience and results achieved]
How should creators promote your product?
We want authentic, spontaneous, and inspiring content that shows how the product truly fits into your everyday life.
Feel free to:
- [Show the product in your routine]
- [Share your personal experience]
- [Explain why it has found a place in your everyday life]
- [Create content that reflects your personality while staying true to your style]
The content should help your community quickly understand the product’s added value and envision using it in their own everyday life ✨
Campaign name:
- 🎉 [Event]: the event you won’t want to miss
- ✨ Experience [Event]
- 💖 Discover [Event], your next must-do outing
About your event
Discover [Event], an experience designed to create unique moments, share, discover, and above all, make the most of the moment 🎉. An event to experience and share with your community.
Why you’ll love it:
- [Highlight the main events and activities]
- [Highlight the atmosphere, venue, experiences, or speakers]
- [Present what participants can experience and discover on-site]
How should creators promote your event?
We want authentic, immersive, and spontaneous content that makes people want to experience it for themselves.
Feel free to:
- [Show the event highlights]
- [Share your experience and impressions]
- [Film the atmosphere, activities, or memorable moments]
- [Invite your community to discover or attend the event]
- [Create content that reflects your personality while staying true to your style]
The content should help your community feel the event’s atmosphere, understand what makes it unique, and want to attend 🎟️
Campaign name:
- 🐾 [Product]: the new essential for your companion
- 💖 Treat your companion with [Product]
- 🐶 Discover [Product], your pet’s everyday ally
About your product
Discover [Product], designed to support your companion in their everyday life and contribute to their comfort, well-being, and enjoyment 🐾. A practical solution suited to the moments you share together.
Why you’ll love it:
- [Highlight the benefits for the animal: comfort, fun, well-being, practicality…]
- [Highlight the specific materials, ingredients, features, or characteristics]
- [Present the animal’s reactions and the user experience]
How should creators promote your product?
We want authentic, heartwarming, and spontaneous content that genuinely features your companion.
Feel free to:
- [Show your pet using or discovering the product]
- [Share their reaction and your impressions]
- [Show how the product fits into your everyday life]
- [Create playful content or content that highlights the bond with your companion]
- [Create content that reflects your personality while staying true to your style]
The content should help your community quickly understand the product’s benefits while creating a genuine emotional connection and making them want to introduce it to their own companion 🐶🐱
Fields specific to Social Media
The following fields are optional and allow you to provide creators with more details:
- Creator communication style: talking head, voice-over, or both
- Music: royalty-free, any music, no music
- Recommended content format
- Visual filters
- Content language
- Content duration
- Location
- Text overlays
- Subtitles
The information provided will be displayed to creators in a clear manner. For example, a minimum and maximum duration will be presented as: “Between 30 and 60 seconds”.
Fields left blank will not be visible to creators.
Add inspiration
The “For inspiration” section allows you to import images and videos from your computer.
This content is intended to inspire creators, not impose a specific format on them.
On the creator side:
- Images can be displayed full screen.
- Videos can be watched directly on the platform.
Define requirements and restrictions (Do & Don’t)
The requirements and restrictions section allows you to specify best practices to follow, as well as elements to avoid.
You can add up to 5 requirements and 5 restrictions, then rearrange their order if necessary.
To save time on future campaigns, each Do and Don’t you create is automatically saved to a library specific to your account. You can then reuse them without having to recreate them.
Include in the content
Share additional elements in this section that creators must incorporate into their content:
- Promotional code
- Redirect link
- Hashtags
- Account mentions
This information helps ensure the consistency of your campaigns while making it easier to track the performance and visibility of your content.
Fields specific to Gifted Reviews
For each requested review, you must provide a link to the product page.
This link is required and will be presented to the creator as an action button allowing them to publish their review directly.
You can also specify whether the review must include a photo using the “Review with photo” option. This option is prefilled based on your store’s default settings.
Brief with AI
Answer just three questions about your product, your campaign, and the elements to avoid. AI then generates a complete brief structured according to Skeepers best practices, which you can freely edit before publishing.
3 questions
Product description: features, benefits, and how to use it.
You can copy and paste its complete product page; AI will retain the essential information (specifications, ingredients, usage instructions) while presenting it in a clear and easy-to-scan format for creators.
Campaign angle, key messages, hashtags, mentions, and any other elements creators should highlight in their content.
AI will use this information to generate recommendations aligned with your communication objectives .
Competitors, sensitive topics, prohibited words or expressions, as well as any content that does not align with your brand’s image or values.
This information allows AI to generate a brief that complies with your requirements while avoiding inappropriate recommendations.
Generating and displaying the result
When you click Generate brief, a loading window appears. After approximately 10 to 15 seconds, the brief form opens with all fields prefilled:
“Your brief has been generated!” banner
Displayed at the top of the page, it offers up to 3 personalized enhancement suggestions (topic + recommendation). You can click a suggestion to automatically complete the relevant field or close the banner.All brief fields are prefilled
Each field remains fully editable, just as in the manual creation process.Feedback bar
Displayed at the bottom of the page, it includes a green thumbs-up button and a red thumbs-down button for sending anonymous feedback to the Product team, as well as a Clear all link that deletes all entered information and displays the two initial options again: Create a brief manually or Create a brief with AI.