In order to create the best possible collaboration with creators, you must provide them with a quality brief.
The brief outlines the context of your campaign: information about your brand, why you chose this product for the campaign, how to use the product, what kind of content you expect, etc.
All this information will allow creators to be motivated to apply and help them understand what is expected for this campaign. They will then be able to create content that aligns with your goals and brand image.
Step where to provide my brief
You can provide your complete brief when creating your campaign.
In step 2 "Campaign Information", go to the "Description" and add your brief here:
Essential information to highlight
- Information about your brand
- Campaign description
- The features that make your product unique
- Usage tips for the product
- The products sent
- Transparency rules (hashtag, account to tag, etc.)
- The Do’s & Don'ts to ensure creators follow your brief
You can add photos or videos to better showcase your product!
Example of a quality brief
Campaign title: "Reveal Your Softness with Almond"
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Information about Savonaé:
Savonaé is a brand of natural soaps that revolutionizes your wellness routine. Made from 100% natural and sustainably sourced ingredients, our soaps respect both your skin and the environment. Enriched with essential oils and plant extracts, each soap from our Savonaé brand offers a unique sensory experience, while deeply cleansing and nourishing. -
Campaign description:
Discover the new "Almond Softness" soap, the promise of silky soft skin and unparalleled well-being.
Enriched with sweet almond oil and formulated to respect the most sensitive skin, this soap deeply cleanses while nourishing and soothing the skin. With its creamy foam and delicate, delicious fragrance, each use is a true sensory experience.
Its eco-friendly packaging makes it a true gem in your beauty routine. Show how our soap brings a touch of nature and softness to your days with authentic and inspiring videos. Don’t forget to mention that our products are available online on our official store! -
Why you'll love the "Almond Softness" soap:
✓ A nourishing formula enriched with almond oil
✓ A creamy texture that deeply hydrates
✓ A delicate fragrance that sensually envelops
✓ Ideal for all skin types, even the most sensitive
✓ Made with natural ingredients and paraben-free
✓ Eco-friendly packaging
✓ Available in 2 variants: soft and exfoliating -
Usage tips for the "Almond Softness" soap:
- Wet your skin with lukewarm water to open pores and prepare for better absorption of the soap's benefits.
- Gently rub the "Almond Softness" soap between your hands or directly on your skin to create a lather.
- Massage your body in circular motions to enjoy the creamy texture and soothing scent of sweet almond.
- Rinse thoroughly with clear water and pat yourself dry with a clean towel to preserve the skin's natural moisture.
Daily use is recommended for soft, hydrated, and subtly scented skin. -
For this campaign, we will send you:
The "Almond Softness" soap (soft variant) - Hashtag and account to tag :@Savonaé #soap #softness
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Do's & Don'ts (learn more here on how to properly fill out this section) :
Do's:
- Present and test the "Almond Softness" soap
- Mention its nourishing effect and skin softness
- Write "Product provided by the brand" on all content
- Watch out for spelling mistakes
Don'ts:
- Do not exceed 2 minutes of video
- Do not mention or display competing beauty brands' products
- Do not use recognizable clothing/accessories with visible logos
- Do not make defamatory statements or use vulgar language
The "Do's & Don'ts" section must be also completed at the next stage of your campaign creation, in step 3 "Instructions":
Creator view on your brief
From the creators' side, they will be able to read your brief in the campaign information by clicking on "READ INSTRUCTIONS":