When creating your campagne, you chose the campaign objective aimed at collecting authentic and high-quality content for use.
The Content Reuse objective allows you to collect authentic, high-quality creator content and reuse it on your social media, website, newsletters, etc.
Once your campaign is launched, it is essential to regularly consult certain key indicators aligned with your objective to track your performance and adjust your strategy if needed. You will find the various KPIs of your campaigns in the REPORTS tab.
To help you analyze your performance, we have developed the following recommendations based on the latest trends and best practices:
Filtering your data
Don't forget to filter the data by:
- Campaign (campaign filter)
- Content type (platform filter): for example, Instagram vs TikTok
- Date (period filter): depending on the type of report, e.g. by season, mid-year, etc.
The data by date is filtered by default to the last 90 days, don't forget to modify this filter to your preferred date range.
This allows you to track your performance in real-time, measure post-campaign results, and optimize future campaigns:
Selecting content types
Prioritize quality:
- Instagram Post & Reel
- TikTok Video
Selecting your targeting
Select influencers who align with your brand, whose audience is engaged and shares the same values as your company.
Focus on previous collaborations and the type of content produced.
The “quality” of the creator's feed must align with your expectations. For example, if you are expecting an Instagram Reel, make sure the influencer has previously created this type of content.
Discover how to select the best creators for your campaign.
Key KPIs to track
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Monitor the quality & compliance with:
- Your brief: Remember to adjust it! Discover how to create a successful campaign brief.
- Your moodboard: Adjust it if creators don't meet your visual expectations. - Analyze the quality of content and the percentage of reused content.
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Filter content by rating:
In the Content tab, you can filter content by rating (stars).
With one click, discover the highest-rated creator content. - In the Content > Content to Boost tab, discover in just a few seconds the content currently trending, your highest-engagement content this month, and your all-time best-performing content for your Social Amplification campaigns.
Learn more about the Content Hub.
Actions to maximize authentic and high-quality content
Consider an attractive reward (at least €30).
Remember to request multiple types of content on the same platform using the "OR" option. (For example: Instagram story and Reel OR TikTok video).
Indeed, if you request 2 pieces of content on 2 different platforms, you may limit your campaign’s reach, as influencers present on only one platform would not be targeted.
Create a detailed brief with Do's & Don’ts to share with influencers.
Communicate the key elements of your brief to creators via the Requests or My Community tabs. Learn how to send a mass message to multiple creators.
Use the Inspirations feature (add links if it’s video content). Learn more about Inspirations.
Rate creator content. Learn how to rate content.
Tag creators so you can include them in your future campaigns. Learn how to tag creators.
Remember to reuse this content on your social media, CRM campaigns (newsletters, personalized campaigns, push notifications), website, blog, or product pages.
Here’s everything you need to know before reusing them.
Boost your best TikTok & Instagram content with Social Amplification campaigns. Discover how to request an Ad Code from influencers.
Music and copyright: check the audio before reusing a creator’s content
Two icons may appear in the top right of a content card:
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The music icon indicates that the audio contains music. It does not mean that a track has been identified: it only indicates that music is present.
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The copyright icon, displayed next to it, indicates that at least one identified track is subject to a restriction declared by its rights holder.
In any content card, you’ll find a Music section, collapsed by default. Its tag helps you understand the situation at a glance:
The track has been recognized and no rights holder has declared any restriction on it. However, make sure it is covered by your own licenses before reusing it.
The rights holder may claim the advertising revenue generated by the track if you reuse the content. Nothing is blocked.
The rights holder has declared that the track is blocked in certain countries, unless you have a license.
The audio contains music, but we were unable to match it to a known recording. This does not mean that the track is copyright-free.
This is information, not authorization. Skeepers never tells you that content can be safely reused, and no “authorized” or green status appears in the interface.
Whether you can reuse content depends on the country, how you intend to use it, and the licenses you already have, all of which are factors we do not have access to.
Always check this information against your own licenses.