When creating your campagne, you chose the campaign objective aimed at collecting authentic and high-quality content for use.
The Content Reuse objective allows you to collect authentic, high-quality creator content and reuse it on your social media, website, newsletters, etc.
Once your campaign is launched, it is essential to regularly consult certain key indicators aligned with your objective to track your performance and adjust your strategy if needed. You will find the various KPIs of your campaigns in the REPORTS tab.
To help you analyze your performance, we have developed the following recommendations based on the latest trends and best practices:
Filtering your data
Don't forget to filter the data by:
- Campaign (campaign filter)
- Content type (platform filter): for example, Instagram vs TikTok
- Date (period filter): depending on the type of report, e.g. by season, mid-year, etc.
The data by date is filtered by default to the last 90 days, don't forget to modify this filter to your preferred date range.
This allows you to track your performance in real-time, measure post-campaign results, and optimize future campaigns:
Selecting content types
Prioritize quality:
- Instagram Post & Reel
- TikTok Video
Selecting your targeting
Select influencers who align with your brand, whose audience is engaged and shares the same values as your company.
Focus on previous collaborations and the type of content produced.
The “quality” of the creator's feed must align with your expectations. For example, if you are expecting an Instagram Reel, make sure the influencer has previously created this type of content.
Discover how to select the best creators for your campaign.
Key KPIs to track
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Monitor the quality & compliance with:
- Your brief: Remember to adjust it! Discover how to create a successful campaign brief.
- Your moodboard: Adjust it if creators don't meet your visual expectations. - Analyze the quality of content and the percentage of reused content.
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Filter content by rating:
In the Reports > Content tab, you can filter content by rating (stars).
With one click, discover the highest-rated creator content.
Actions to maximize authentic and high-quality content
Consider an attractive reward (at least €30).
Remember to request multiple types of content on the same platform using the "OR" option. (For example: Instagram story and Reel OR TikTok video).
Indeed, if you request 2 pieces of content on 2 different platforms, you may limit your campaign’s reach, as influencers present on only one platform would not be targeted.
Create a detailed brief with Do's & Don’ts to share with influencers.
Communicate the key elements of your brief to creators via the Requests or My Community tabs. Learn how to send a mass message to multiple creators.
Use the Moodboard feature (add links if it’s video content). Learn more about moodboards.
Rate creator content. Learn how to rate content.
Tag creators so you can include them in your future campaigns. Learn how to tag creators.
Remember to reuse this content on your social media, CRM campaigns (newsletters, personalized campaigns, push notifications), website, blog, or product pages: learn about Shoppable Content.
Here’s everything you need to know before reusing them.