When creating a campaign, you can target an audience based on different creator filters: interests, age, physical traits, interactions (expected views and likes), etc.
To do this, go to the “Targeting” section in your campaign creation and then click on “Advanced Criteria”:
👉 Based on the selected criteria, the potential audience that will see this campaign will be displayed. The more universes you select, the more open your campaign will be to a larger number of influencers.
💡 You can also create and add custom creator lists by clicking on "Create a custom list".