In the fourth stage of campaign creation, you can choose your target audience of influencers.
You can filter your audience according to different influencer categories: universe, socio-demographic criteria, interactions (expected views and likes) and location.
To start targeting, you need to tick "Advanced Criteria".
You can choose:
- Category or universe
- Genre
- Age
- Location: city
- Beauty criteria: skin type, horses
- Lifestyle
- Influencer audience in social networks (Audience size & Engagement rate)
- Targeting influencers with a Global Lincense
👉 The more categories you select, the more influencers your campaign will reach.
💡 You can also create and add personalized lists of creators by clicking on "Create a personalized list".