When creating a campaign, you can add new products to your catalog. This can be done in the "Products and Logistics" section of campaign creation. Click on it and go to your available products.
Click on "add a product", you will see the data to be filled in for the creation of the product, here are the important points to provide.
Product price and link
When adding products to a store, it is important to specify the public price of the product in the market. This way, the price can be communicated by the creator when publishing their content/review.
This is not the price that the creator will pay during your collaborations, as the products are offered in the Influencer Marketing store.
It is also very important to provide the link to the product page correctly, as by sharing it, you open up the option for third-party consumers to make a purchase.
Product category
This data is very important as it will allow you to target your collaborators and consequently offer better visibility of your campaigns to creators.
Product type
The delivery type refers to the tangibility of the product, meaning whether it is physical or not.
- Your product is tangible: it is a physical product such as mascara or sunglasses, for example.
You must then select Physical and fill in the EAN code (13 digits) and the quantities. - Your product is intangible: it is a service such as a spa experience, for example.
You must then select Digital.
Discover how to create a digital product campaign.
The EAN code
The European article number (EAN) is a barcode, usually consisting of 13 digits.
This is the code that allows product identification, and it is mandatory to provide it when it comes to campaigns whose logistics management is carried out by Skeepers.