The Reports tab helps you analyze the performance of your campaigns through several metrics that we process and calculate for you.
The 3 main indicators for Post campaigns are:
- Interactions
- Engagement Rate
- L'EMV (Earned Media Value)
1. Interactions
In influencer marketing, interactions refer to engagements between you, the influencers, and their audience. Here are some common types of interactions:
- Number of likes and shares
- Number of comments
- Number of mentions
- Number of link clicks
2. Engagement Rate
Engagement rate is a metric that measures how responsive the audience is to content shared by an influencer. It is typically calculated by considering:
- Instagram = (likes + comments) / number of followers
- TikTok & YouTube = (comments + likes + shares) / number of views
A high engagement rate indicates that the content resonates well with the audience, while a low rate may signal a lack of interest or relevance.
This allows you to select influencers whose audience is highly engaged.
3. EMV (Earned Media Value)
Real-time EMV helps you instantly measure the financial impact of your influencer marketing and content efforts.
Powered by Ayzenberg's exclusive formula, it calculates campaign value in real time, taking into account factors such as the platform (Instagram, TikTok, etc.) and country.
EMV thus calculates what it would have cost to achieve the same results through paid advertising channels.
Added Value of EMV:
- Real-time updates: EMV is updated daily, providing immediate insights.
- Enhanced ROI measurement: Accurate data to assess marketing effectiveness.
- Optimized campaigns: Quickly identify and adjust strategies for better results.
EMV Calculation:
Ayzenberg's exclusive formula uses engagement indicators such as likes, shares, and comments to assign a financial value, adjusted based on factors like the country of broadcast and the platform used.