We are here to help creators (that's you!) elevate their content to the next level!
To ensure you continue to shine, we have a few golden rules to help you step up your game:
1. Respect the brand's brief
The brief provides the context of the campaign: information about the brand, why the brand chose this product for this campaign, how to use the product, what the brand expects in terms of content, etc.
A quality campaign brief highlights these essential pieces of information:
- Information about the brand
- Description of the campaign
- The characteristics that make the product unique
- The usage tips for the product
- The product(s) sent
- The rules of transparency (hashtag, account to tag, etc.)
- The Dos & Don'ts to ensure you receive the best instructions possible
2. Meet the deadlines
Depending on the type of content you need to create, you will have a specific deadline to meet for publishing your content: 28 days for YouTube content, 21 days for Instagram and TikTok content, and 14 days for Gifted Reviews.
Please note that your Skeepers account will be deactivated after having 3 expired credits or more. This may also harm your reputation with brands. If you encounter any issues, be sure to contact the brands or our customer service; we will be happy to assist you.
3. The review must remain online for at least 30 days
It is important that the content stays online for at least 30 days, as otherwise, the system will notice it, and the credit will expire. Indeed, as part of a collaboration, the content is supposed to attract the brand's visibility. By removing the content prematurely, you prevent this from happening. You will need to publish a new review within 5 days; otherwise, your order will expire.
4. Public status of your social account
Since we’re talking about a commercial collaboration, the goal is to attract as much people as possible and in order for that to be the case, your account has to be as accessible as possible. This also applies to the like count on your content, as it allows the brands to see how well their collaborations are doing in terms of audience engagement
Read more: I want to keep my Instagram account as Private, can I do this?
5. Personal usage of the product
Products obtained with sleepers are meant for the personal usage of the influencer only, it is not allowed to sell, giveaway or give it to a third party. It is only meant for the usage, testing and reviewing by the influencer doing the collaboration.
Read more : Can I sell my Skeepers products?
6. Visibility of the product/brand
Since it is a promotion regarding the brand’s product, it is very important for the product and its results to be front and center on your content for the audience to see.
7. Give a truthful and honest opinion
The most important thing for brands is to see how the public reacts to them, whether it is good or bad. Remember to be as transparent as possible when describing your personal experience with the product, all while explaining and giving your opinion.
8. Mention of the brand in the description
Do not forget to add the name and/or the tag of the brand within the description of your content. Remember that in this situation, both of you are partners and are supposed to promote each other.
9. One campaign per post
Campaigns are meant to highlight a specific product chosen by the brand whether it is a new product or a bestseller, and so, it is important for it to be the main and only center of attention.
No other brands or products, even if from the same brand (unless it is a bundle), should appear and deviate attention from the main product. Brands won’t appreciate this, as they expect their specific product to be the main topic.
Read more: How many products can I include in a review?
10. For Instagram stories, include the product link
In the case that the content is an Instagram story, it is important to make it as easy as possible for the viewer to have access to the product in case they want to purchase. It is there by important to include the link to the product page shared by the brand.
Read more: How do I validate my Instagram content (Post, Story, Reel)?
11. Your content has to be FTC-compliant
Since it is a commercial collaboration we are talking about, it is very important to follow all the legal guidelines regarding the FTC rules and transparency guidelines. It means adding #gifted_by_[BRANDNAME] or gifted by [BRANDNAME] in the beginning of your caption.
For the exact details of FTC rules, please check out our FTC compliance article: FTC compliance article.
- If your review does not respect these rules, the brand may report your review. Upon investigation by Skeepers moderators, if your review does not meet the rules and/or is considered incorrect, it will be deleted.
- If 2 of your reviews for the same order have been reported and deleted, your order will be expired and you will lose your credit forever .
If you are having any issues please do not hesitate to reach out to us via the Icon Contact.