To ensure that content creators publish content that will be approved by the platform, it is important to properly complete the Instruction section of your campaign—particularly the Brief section (requirements & restrictions).
When publishing their content on the platform, influencers will receive a reminder containing the most important instructions to remember before submitting their content.
To complete these instructions:
- Create a new campaign from the Campaigns menu
- Complete steps 1, 2, and 3 of the campaign: Content, Settings, and Products & Logistics
- Go to step 4: Brief
- You will then access the Requirements and Restrictions section.
Examples of instructions to provide
| Requirements | Restrictions |
| Film in natural light | Do not mention or show competing brands or products |
| Film with good lighting | Swear or use language that is too casual |
| Show the packaging | Do not make medical or health claims about the product |
| Clearly show the product label at least once | Use unnatural filters |
| Make sure the voice audio is clear and audible | Content filmed outdoors/indoors (according to your needs) |
| Show the product being used | No mirror selfies |
| Include a before-and-after comparison | Avoid language that is too promotional—stay authentic |
| Show the application process | Film with poor lighting/quality/sound—in a cluttered space |
You can choose a maximum of 5 requirements and 5 restrictions.
Information about using royalty-free music, trends to incorporate (such as unboxing), content length, whether or not to speak directly to the camera, etc., should be specified earlier in the brief. Learn more about the brief.
If you notice any bad practices, feel free to complete the Restrictions section with the inappropriate behaviors you identified as part of your next campaign.
These simple and basic instructions help educate content creators about your brand image so they can share the best content possible online and avoid mistakes.
Also, feel free to use the Inspirations feature to share content you like with creators!