The Content Hub is your new space within the platform dedicated to social media posts and Gifted Reviews. Its home view highlights high-potential content to save you time: quickly identify opportunities and focus on activating them.
To access the Content Hub, click on the Content tab from the main menu. 3 sub-tabs are then available:
- Content to boost : a selection of the most relevant content to reuse
- All social posts : your complete library of posts, with new filters
- Gifted Reviews : the new version of the page dedicated to reviews
The Content Hub reveals high-potential content to amplify in 5 seconds!
The tabs Content to boost and All social posts will be empty if you have not subscribed to Social Media Campaigns.
Content to boost
The Content to promote tab highlights your best-performing content, divided into three sections sorted by priority. This tab offers neither filters nor an export button: it is designed as a dedicated action area.
The 3 sections are as follows:
Trending now
High engagement this month
All-time performers
- Posts published in the last 30 days, ranked by daily impressions.
- This section highlights content that is gaining visibility quickly, not content that has simply accumulated views over time.
- Up to 6 posts are displayed.
- Posts published in the last 30 days, ranked by their engagement rate.
- Up to 6 posts are displayed.
- Your best-performing content since your account was created, ranked by EMV (Earned Media Value).
- This section is always displayed as long as your account contains at least one post. It ensures the page is never empty.
- Up to 6 posts are displayed.
Boost your top content!
If you click on a piece of content, you can request a Spark Code (TikTok) or a Partnership Ad code (Instagram) from the influencer and reuse their content for a Social Amplification campaign. Learn more about Social Amplification campaigns.
The Trending now and High engagement this month sections only display posts that exceed a minimum performance threshold defined by format. You can find the others in the All social posts tab.
All social posts
The All social posts tab is your complete library of posts.
In this All social posts tab, you will be able to:
- Access redesigned post cards : thumbnail, platform badge (Instagram, TikTok), star rating, EMV, creator name, campaign name, 3 key indicators and “Request an ad code” button.
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Filter by product + variants submenu : by clicking on "More filters", filter posts by product with detailed access to the different variants:
- Filter by campaign with reference search : find posts by campaign name or reference code.
- Access an “Associated content” modal : when you open a post where the same creator has shared other content within the same campaign (for example, a Story, a Reel, and a YouTube video), all this content is grouped into a single view. This section is automatically hidden when no associated content is available.
- View your campaign metrics: number of posts published, number of impressions, number of interactions, reach, engagement rate, EMV. Select a campaign to view its KPIs.
- Export your performance: you can download your performance reports by clicking Export.
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Download your content: when you click on a post, you can download it by clicking this button. You can then reuse it on your social media, website, newsletters, etc.
Gifted reviews
This tab gathers all your product reviews at a glance, if you have subscribed to Gifted Reviews Campaigns. Learn more here: Why launch a Gifted Reviews campaign?
The layout of Gifted Reviews cards is now horizontal, and the review content is displayed directly on the card instead of being hidden behind a screenshot of the retailer’s website.
Each card now displays:
- The creator’s avatar, their username and the date
- The rating ★ given to your product
- The review text
- The product name and a link “Published on: [Retailer name]” (Amazon, Sephora, etc. — automatically detected from the review URL). Click on “Published on: [Retailer name]” to open the product page on the retailer’s website in a new tab.
- A thumbnail of the creator’s screenshot on the right
New search and filters:
Enter a word (for example, “scent”, “texture”, “hydrating”) to search across the full review text.
It allows you to display all reviews, only text reviews, or only reviews containing a creator photo. Available for accounts with Gifted Reviews with photo enabled.
It allows you to filter reviews by retailer domain (Sephora, Amazon, etc.), automatically detected from review URLs. Cards then display each retailer as a clickable link “Published on: [Retailer name]”.
By clicking on “More filters”, filter posts by product with detailed access to the different variants.
View at a glance the number of reviews, recommendation rate, and average rating of your products.