A confidential campaign can be set up if you have a new product launch that must remain secret until its official release.
Confidential campaigns are designed to enable content to be published on the day of your product launch and to generate more engagement through teasing and buzz marketing.
Create your confidential campaign and recruit creators by sharing product information with them without revealing the product name or visuals!
To do so, you must provide a clear campaign brief, add a confidentiality agreement, and schedule the content publication date.
Specific Campaign Brief
Specific Information
Choose a title that catches creators' attention. For example: Exclusive Preview...
Name the product "Mystery Product". For example: Mystery Coffee Machine and add "You will receive our brand-new coffee machine (confidential model)".
You can also include a visual such as "Exclusive Preview", "Coming Soon", etc.
Respecting the Publication Date
It is also very important to ask creators to strictly respect the content publication date.
As a reminder, creators first publish content on their social media channels and then submit the publication link on the platform. Therefore, it is essential to strictly adhere to the specified publication date.
For example, you can add the following adapted paragraph at the very beginning of your brief:
⚠️ IMPORTANT – STRICT EMBARGO / CONFIDENTIALITY UNTIL MARCH 27, 2026! ⚠️ IMPORTANT:
- By participating in this campaign, you agree not to publish your content before March 27, 2026 and not to communicate about this product on your social media channels before that date.
- You will receive the product before this date to test it and create your content, but no content may be published before March 27, 2026.
- By applying to this campaign, you agree to sign a digital confidentiality agreement.
Best Practices:
- Make this campaign available only to a small, trusted group of creators, such as your Favorites list.
- Once creators have been selected, send a group message reminding everyone of the importance of maintaining campaign confidentiality.
Once the product has been launched, you can update the campaign and product information so that creators can refer to the final details if needed.
Confidentiality Agreement
If the campaign is covered by an NDA (Non-Disclosure Agreement), you will need to update the campaign details after accepting creators.
Without an NDA, there is always a risk of information leaks, and no confidentiality measure can provide a 100% guarantee.
When a creator applies to a campaign, they must accept the confidentiality agreements that have been previously added to the campaign.
Scheduling the Content Publication Date
After selecting your product launch date, you can choose the content publication date.
During campaign creation, go to the Scheduling step and click the option "Set a future publication date for creators", then select the publication date: