TikTok Shop is an e-commerce platform integrated into TikTok. With our TikTok Shop integration, you can now see and target Skeepers Influencers that are on TikTok Shop.
Why TikTok Shop on Skeepers?
Build community and unlock new opportunities with our active influencers!
Support Your TikTok Shop With Our Community:
- TikTok Shop opportunities can incentivize curated content since there is a chance for commission.
- Micro and nano influencers often have highly engaged loyal followers. Their content feels more authentic and relatable, which can build trust and drive higher engagement and conversions.
- Building long-term partnerships with these creators can lead to ongoing promotion and sustained traffic to your TikTok Shop. Consistent collaboration helps maintain brand visibility and trust.
- Skeepers' TikTok Shop integration, simple campaign set up, and in-store messaging feature can help you easily connect and establish relationships with influencers.
Skeepers Fact: 30% of our US TikTok Community is connected to TikTok Shop!
TikTok Shop on Skeepers
Brands can request and spot TikTok Shop creators on Skeepers— creating efficient collaboration!
On Skeepers, you can see TikTok Shop creators in the Requests tab:
You can also filter to see only those who have TikTok Shop.
Click on More filters, then check Only show TikTok Shop creators:
Campaign Creation
How do I create TikTok Shop Campaigns on Skeepers?
Step 1: Creating TikTok Shop Campaigns on Skeepers
Create a campaign and add "TikTok Shop" to your campaign title. Include key messaging and other guidelines in your campaign brief (ex. Please tag the product in your video).
When creating your TikTok Shop campaign, you can choose to target only TikTok Shop creators when defining your audience.
Click on the option: Target TikTok creators only:
Step 2: Filter & Vet TikTok Shop Campaign
Accept influencers that have the “TikTok Shop” badge on their application.
Step 3: Brand Invites: Creator Search, Campaign Link Invite, or Batch Upload
The 3 common methods are: Creator Search, Campaign Link Invite, or Batch Upload
- Creator Search: Message influencer to search brand on TikTok Shop and place a request. Brand responsible to monitor and accept via TikTok.
-
Campaign Invite: Brand to generate an invite link to join their TikTok Shop Target Collab or Showcase. The link to be shared via mass-message.
The creator must click the link and follow the TikTok Shop steps (ex. tagging the product). -
Batch Upload: Brand imports Skeepers usernames to their TikTok Shop backoffice, then users are auto-approved upon acceptance of the invite.
Preferred method – enables brands to build community, reduce future re-activations, and increase creator retention.
This feature allows you to upload a bunch of creators at a time. The template provided by TikTok Shop is an excel with a column for creator usernames.We recommend you use Bulk Tagging: You can do tagging in batches and sort by bulk uploaded creators. Helpful to identify Skeepers Creators or by campaign.
You cannot tag creators while you are uploading creators/usernames. Tagging and batch tags are done separately.
Step 4: Contact Creators
Reach out to influencers through our Messages tab inviting them to be part of your program and instructing them on how to find your brand on TikTok Shop
Message examples included in Information to Include in the Brief section of this article.
Once creators are imported, they are within your TikTok Shop Community. These creators are eligible to be approved to invite to campaigns and product showcases.
Invitation and notifications through TikTok Shop are sent to the creator’s TikTok Shop DMs.
Post-Campaign Actions
- Rate your favorite pieces of content!
- Create tags with your favorite TikTok Shop Creators
- Center a campaign around a TikTok Shop sale or special promotion. Creators can promote that sale to their audience.
- Engage our community to assist in promoting a new product launch on TikTok Shop. Our influencers can help unbox, review, and demonstrate the product while generating excitement.
- Partner with influencers to create educational videos that showcase how to use your product. A demonstration is an effective selling tool for products that require more explanation.
- Host a giveaway or contest campaign in collaboration with the Skeepers community. Contests can help increase brand visibility as people participate for a chance to win. Example: Skeepers creators with the highest conversions win a gift card.
Commission for the Influencers
We recommend providing a special commission rate for our influencers. This can help build a relationship with your favorite creators by offering special incentives.
Communicate this special commission rate in your campaign brief and through mass messaging!
Information to Include in the Brief
It is important to include TikTok Shop information in your campaign briefs. We suggest adding the following pieces of information to your brief:
- Commission information
- Include steps for how to join your brand's TikTok Shop
- Important sale and/or posting date information if your campaign is time sensitive
- Suggestions and ideas for impactful TikTok Shop content
- Best-in-class TikTok Shop content examples
Along with clear brief instructions, we recommend sending mass messages to influencers to inform them of how to join your TikTok Shop and to remind them of general campaign and content guidelines.
TikTok Shop Campaign Welcome Message Ideas:
Hi XXX,
We can't wait to see the content you'll create for our XXXXX campaign! We’re excited to invite you to be part of the BRAND NAME Community on TikTok Shop.
You can start tagging your favorite BRAND NAME products [--If Applicable -- and earn XX% commission] by following a few easy steps:
Already registered on TikTok’s Affiliate Product Marketplace? Simply find the BRAND NAME Store in the Affiliate Product Market Place and add the products from this campaign to your showcase – our team is looking out for creators from our Skeepers campaigns and will approve your request.
Start Creating Content & Tagging BRAND NAME Products!
Let us know if you have any questions.
With love,
BRAND NAME Skeepers Team
Hi XXX,
We can't wait to see the content you'll create for our XXXXX campaign! We’re excited to invite you to be part of the BRAND NAME Community on TikTok Shop.
You can start tagging your favorite BRAND NAME products [--If Applicable -- and earn XX% commission] by following a few easy steps:
Simply copy the link and follow the prompted instructions: [INSERT LINK].
Our team is looking for your completion and will auto-approve your request.
Start Creating Content & Tagging BRAND NAME Products!
Let us know if you have any questions.
With love,
BRAND NAME Skeepers Team
Hi XXX,
We can't wait to see the content you'll create for our XXXXX campaign! We’re excited to invite you to be part of the BRAND NAME Community on TikTok Shop.
You can start tagging your favorite BRAND NAME products [--If Applicable -- and earn XX% commission] by following a few easy steps:
We’ve sent the request via TikTok Shop. Please review your TikTok Shop DMs and accept the invite.
Upon completion, you’ll be eligible to participate and showcase product for this campaign.
Start Creating Content & Tagging BRAND NAME Products!
Let us know if you have any questions.
With love,
BRAND NAME Skeepers Team
Hi XXX,
We can't wait to see the content you'll create for our XXXXX campaign! We’re excited to invite you to be part of the BRAND NAME Community on TikTok Shop. You can start tagging your favorite BRAND NAME products and earn 20% commission by following a few easy steps:
Already registered on TikTok’s Affiliate Product Marketplace? Simply find the BRAND NAME Store in the Affiliate Product Market Place and add the products from this campaign to your showcase – our team is looking out for creators from our Skeepers campaigns and will approve your request.
Haven’t joined TikTok’s Creator Marketplace? Visit https://shop.tiktok.com/business/en/creator to learn how. As soon as you’re in, be sure to add our products to your showcase and we’ll approve you in 48-72 hours.
Start Creating Content & Tagging BRAND NAME Products!
We hope to connect soon on TikTok Shop!
With love,
BRAND NAME Skeepers Team