Define my campaign objective

When creating a new social media post campaign, you need to choose a campaign goal to recommend the best influencers.

What are the 3 types of campaign goals?

  1. Increase the visibility of your brand or product: increase the number of views per post
    Maximize the exposure of your products on social media to boost their visibility and ensure that the public becomes familiar with them.
  2. Increase interactions and engagement: increase the number of likes, comments, shares, etc.
    Foster a positive and modern perception of your brand and products by creating an emotional connection with your audience. 

  3. Collect authentic and high-quality content to reuse
    Reuse the authentic, high-quality content from your creators on your social media channels, website, newsletters...

At what stage of creating a campaign should I establish my campaign goal?

After selecting your platforms & content, complete your campaign information and define the main goal of your campaign:

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Defining a campaign goal is mandatory for all social media post campaign creations.

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