When creating a new social media post campaign, you need to choose a campaign goal to recommend the best influencers.
What are the 3 types of campaign goals?
- Increase the visibility of your brand or product: increase the number of views per post
Maximize the exposure of your products on social media to boost their visibility and ensure that the public becomes familiar with them.
- Increase interactions and engagement: increase the number of likes, comments, shares, etc.
Foster a positive and modern perception of your brand and products by creating an emotional connection with your audience.
- Collect authentic and high-quality content to reuse
Reuse the authentic, high-quality content from your creators on your social media channels, website, newsletters...
At what stage of creating a campaign should I establish my campaign goal?
After selecting your platforms & content, complete your campaign information and define the main goal of your campaign:
Defining a campaign goal is mandatory for all social media post campaign creations.