When you participate in a campaign, the brand provides you with a campaign brief. It contains all the information you need to understand the product, create your content, and meet the brand's expectations.
The brief is your creative guide: it gives you a framework while allowing you to maintain your own style and authenticity.
Why is the brief important?
The brief helps you understand exactly:
- What you will be promoting and the product's key features
- The key messages and benefits to highlight in your content
- Any elements you need to include in your post, such as a promo code, link, hashtag, or account mention
- Best practices to follow and elements to avoid
- Any creative requirements, such as format, duration, language, music, or captions
- Any inspiration provided by the brand to help you create your content
Following the brief is essential to ensure that your content meets the campaign's objectives and can be approved by the brand.
What does a campaign brief include?
This section introduces you to the product you will be promoting.
It includes its key features and important information you should know before creating your content.
Take the time to read it carefully: it will help you understand what you are promoting and what makes the product valuable.
The brand specifies the elements it would like to see in your content.
These may include the product's benefits, key messages to communicate, features to showcase, or specific elements to highlight.
These guidelines help ensure that your content meets the campaign's objectives.
Depending on the campaign, the brand may also provide specific recommendations for your content: communication style: talking to camera, voice-over, or both, music, format, visual filters, language, duration, location, text overlays, captions...
These guidelines are here to help you create content that fits the campaign.
If a specific item is not mentioned in the brief, this generally means that the brand is giving you more creative freedom on that aspect.
The brand may add images or videos for inspiration in the "For inspiration" section.
These materials are there to give you ideas and help you understand the desired look and feel or type of content.
They are not necessarily meant to be reproduced exactly.
Use them as inspiration while creating content that feels authentic to you.
This section outlines the elements you should follow and those you should avoid.
- Requirements (Do's) indicate what the brand wants to see in your content.
- Restrictions (Don'ts) indicate what you should not do or show.
This section is particularly important: some requirements may be essential for your content to be approved.
The brand may ask you to include certain elements in your post, such as:
- a promo code
- a link
- hashtags
- account mentions
Carefully review this section before publishing to make sure you haven't missed anything.
These elements can also help the brand track the campaign's performance.
If you are participating in a Gifted Review campaign, you will be provided with a link to the product page.
Depending on the campaign, the brand may also require your review to include a photo.
Make sure to review the information provided in the brief before publishing your review.
Some elements are particularly important:
- Publishing date: if the product needs to be launched on a specific date
- Disclosure requirements: make sure to follow the disclosure guidelines provided by the brand
- Setting: setup, lighting, colors, etc.
- Do's & Don'ts: things you should do or absolutely avoid
- Inspiration: this section is designed to give you inspiration and help you meet the brand's visual expectations for the best possible result
Once you have read and understood the brief, all that's left is to have fun creating your best content!
Now, discover our tips for creating the best content possible!